Taaryn: Multidisciplinary Visual Artist
Pivoting from freelancer to one-woman creative studio
Taaryn is a visual artist who helps to show brands' playful sides. Whether through graphic design, illustration, art or a seamless mix of everything, she brings it all together with an authentic human touch.
As Taaryn’s freelance business grew, it became clear to her that there was a disconnect between her vision and what she was communicating. She knew she wanted to reposition to be recognised as a studio, rather than a freelancer, and knew she couldn’t do it alone.
Untangling the way forward
Taaryn’s goal was to take a step up and go from freelancer to creative studio owner.
We began by getting everything out of her head and discussing what she wanted her business to look like – and the type of work she really wanted to do. After spending time examining her business in detail and thinking about the right way forward, we then started connecting the dots so she felt confident to clearly talk about her business and put herself in front of her ideal customers.
Support and structure to bring it to life
Taaryn had funding from the Arts Council's Developing Your Creative Practice Grant to work with specialists on her repositioning. Once we started to piece together her brand Blueprint, we looked at the language she uses and started to craft her brand voice to make sure she comes across as authentically as possible. This helped her when she came to brief her copywriter, Ash Billinghay, to help her write her website copy.
The final piece of the puzzle was plotting out how she wanted to structure her new website. It wasn’t just about showing off her work: Taaryn wanted to make sure her personality came across, along with her way of working which we’d spent time defining and crafting how to articulate. Her site had to reflect her, and give her ideal customers a flavour of what it’s like to work with her.