Dot-joiner, confidence creator, small business champion, brand coach

Hey, I’m Fliss, Founder of Honest Folk.

I’m here to help you bridge the gap between your business and your brand to make working on (and in) it as simple and straightforward as possible.

I’ll support you to feel confident in the work you do and in how you communicate it. And help you build a business that you enjoy – and run it in a way that’s true to you.

The human side of branding

So often, “brand” is made out to be something mystical and complex, something that has to be crafted – but I believe it’s something much more human, and something that already exists.

Demystifying this whole concept was one of the reasons I started my business: because branding is about joining the dots and leaning into what makes you, ‘you’.

I believe you can have a business that truly works for you, your team, and your customers

…honestly

The name “Honest Folk” came about because that’s who I want to help: honest folk doing good work. It’s my job to guide and support you in defining – or redefining – your brand (and all of the stickiness and excitement that comes with it) to help you carve out even more space in your industry and beyond. 

After we’ve finished working together, there’s only going to be one person more excited for your next era than you – and that’s me!

Here’s how I can help you to do business your way

Your brand coach

I coach and mentor founders and freelancers to bridge the gap from knowing what they want to do to knowing how they’re going to do it (and making it happen).

Together, we can tease out what you do, who it impacts, and what it’s all for, to help you move forward with renewed confidence and conviction.

Your Chief Brand Officer

I also work as a fractional Chief Brand Officer for established businesses and fast-growing startups. I work with their teams to make sure their brand is working in the ways that will have the most impact on their customers and business, and to embed customer-led brand thinking across the team.

What my clients are saying…

“After 2 years of running my own freelance business, I was struggling to set aside any time to work ON my business, and didn't know where to start. Fliss's expertise in brand (plus the accountability of regular meetings) helped me get a lot of ‘stuff’ out of my head and in order. She helped me get clear on who my ideal customers are and how I’m helping them – and what's important to me about the way I approach my work. She's such a lovely, warm and friendly person to work with, which is always a bonus.”

Anna Duffy, Designer

How I got here

With a background in branding both in-house and agencyside and a degree in graphic design (because I wanted to be creative with a purpose), there’s two things I’ve always loved in this world: finding out how things work, and people. Put those two together, and you pretty much get brand strategy.

(If I’m allowed more than two things to love, I’d also put my 12 year old house rabbit Dali, black cat Mo, and New Zealand where I lived for a bit in my 20s, pretty high up too; not to mention Yorkshire, where I currently live with my husband, and cups of tea.)

I've worked for some large global brands like Nike and Mamas & Papas, and have gone from designer to brand strategist along the way. I’ve seen how big companies spend a lot of time and money crafting their brands to attract their raving fans. It's the stuff that small businesses naturally have: real stories and passion. I now spend my days helping Founders, Freelancers and growing independent businesses to clearly communicate and embody the value they bring.