Well. Hello, you.
Let’s make you the brand that everybody’s talking about
There’s so much advice out there about how to grow your business that it’s easy to get lost trying to figure out what to focus on first.
Forget the ‘should’s and
‘have to’s: it’s time to do
business your way
Defining your brand isn't just about how you look. It’s about putting solid foundations in place for your entire business so you can tap into the impact your brand is truly capable of and own what you stand for… all in a way that’s right for you.
Here’s how we can work together on your brand
We’ll get clear on what you actually want, and make it easier than ever to talk about what you do to the right people.
Unbox your brand with 1:1 brand coaching sessions
For freelancers and founders who want to create their brand themselves – but need a guide through the process.
We’ll tease out what you do, and how to talk about it, and build a plan that lets you move forward your way.
Get your Masterplan with a done-for-you brand strategy
For businesses that want to take things to the next level. We’ll create a Master Plan that clarifies exactly what this looks like for you and your team (or future team).
Let’s kick things up a notch and help you get known for what really matters to you.
Tick that job off your to-do list with a brand power hour
Pick my brain in a power hour dedicated to the part of your brand that’s been tying you in knots.
We’ll pinpoint what you need to do and map out the steps to get you there – and have a check in to keep you accountable.
I’m Fliss, your brand wing-woman
I believe that building the brand you want, waking up every day to do exactly the kind of work you love, and earning good money doing it should be fun. And, that with the right plan in place, you should always know what your next move is.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years both in-house and agency-side. Working closely with so many different brands made me realise there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do here; combine gentle accountability with my brand experience to help you join the dots of what you do into something that feels 100% yours.
Say hello to your Head of Brand. The person who’ll be your eyes and ears when it comes to how the world sees, understands, and experiences your business.
The areas we can tackle together are:
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We’ll define your brand’s positioning, know who your audience is and how that all fits into your product or service proposition.
Then we’ll create a brand strategy that becomes your blueprint for how to carve out - and maintain - that space.
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I don’t believe in having fancy visuals that look slick but don’t support your message. We’ll craft a voice that reflects your brand’s personality, and visuals that support your message and speak to the right people.
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The great thing about getting clear on who your audience is and what you want to be known for is that it shows you the right marketing channels for your business. I can help you get really clear on where to focus your efforts with your goals in mind.
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Whether it’s a yearly brand review, or something a bit more regular, I’ll be the steward of your brand to make sure it stays distinctive, maintains consistency (and reflects your positioning), and keeps building trust.
What does it look like when you start doing things your way?
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From designer for hire to clear, confident business owner
Leanne’s Co
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Leading the charge for change. A blueprint for a new business.
Jo, Diversity in Recruitment
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Freelancer? Nah. Now she’s a one-woman creative studio.
Taaryn Brench