Time to focus on what matters

Deep dive into specific areas of your brand with a coaching session that enables you to pinpoint what you need to do and gives you the steps to get there.

Find the clarity to move forward with your brand

Finding the time to sit down and work out what you need to do to make your brand even better can be tough. Sometimes even knowing what to work on first is the biggest challenge, and finding somebody to want to talk it through with will help you to get it all out of your head and into some structure. 

Perhaps you need to focus down into exactly who your ideal customers are and how to reach them. Or your services could do with designing to attract your ideal customers. Maybe you need help mapping out your customer touchpoints and how to make your customer experience the best it can be.

That’s what a Spotlight session is for. It’s a 90-minute coaching session where we’ll tackle a particular aspect of your brand.

ANT’S STORY

I'd been struggling for ages to connect the dots between what I was trying to do for clients and the value they get from me. Fliss helped me to flip the way I was looking at things on its head.

We took a hard look at what I was offering, and what it could actually deliver for my clients.

She helped me untangle what I do into clear, distinct services, focusing on the outcomes they would give my clients. This helped me to define EVERYTHING else - from my deliverables, to my service structure to my messaging.

Anthony — Mountain Boardroom

The Spotlight you need on your business

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Dedicated time on your business to tackle your key brand problems

You know that area of your brand that needs work but every time you sit down to work on it, you either get distracted or don’t know where to start? A Spotlight session gives you focused time to spend 90 minutes tacking it.

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Clarity on how to craft your brand in the right way for you

Find the structure that works for you with a coaching session that will guide you and give you the opportunity of an outside perspective on your business.

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Break tackling your brand down into bite-sized chunks with support along the way

Come away from the session with simple actions to help you nail your brand and the accountability to get it done.

A Spotlight Session is right for you if you….

  • Have a brand/ marketing issue but need support in working out how to tackle it

  • Are struggling to attract the customers you really want to be working with

  • Your services aren’t quite working for you

  • You’re struggling to know what to say in your marketing

  • You want to make sure that your customer's experience with you lives up to their expectations

  • Want a fresh perspective on your brand/ positioning/ customer

Here’s what we can work through together

  • Get to know your ideal customers inside out and craft everything you do around their needs. 

    We’ll work through their challenges and needs and pinpoint any common threads with the people you really want to work with.

  • Articulating the value of what you do can be difficult. Designing your services around your ideal customer can be a game-changer. 

    We’ll look at your current offering, what you do for your customers and design your services around what they need.

  • Marketing. It can be a stumbling block when you’re scrapping around for what to say. You want to be coherent and consistent with what you’re saying.

    We’ll transform your marketing from scrappy to considered by pinpointing the themes you can talk about that relate to your customer's wants and needs.

  • We’ve all had a bad experience as a customer but it’s often the thing that’s on your business to-do list that never gets done. 

    We’ll plot out your customer's journey with you at every touchpoint and look at everything you can do to make their experience with you smooth and top-notch. Having a process in place will even make your life easier!

  • Whether you’re starting from scratch, or planning a rebrand, having a plan of action before you begin is crucial to make sure your project goes exactly to plan. We’ll get together to discuss what you want (and need) to do, and put an action plan and brief together.

  • If you’ve got something you need to tackle that you just aren’t getting round to, or need an outside pair of eyes on, let me know and we’ll spend 90 minutes getting it off your to-do list.

Ready to craft your brand, your way?

I’m currently booking 1:1 clients for the autumn. Send me a message and we’ll arrange a time to chat about how we can work together.

MEET FLISS

I’m Fliss, your brand coach and I’m excited to meet you! 

I’m here to help guide you through building your brand. Branding’s there for all businesses, big or small. It helps us express our personalities and stand out from the others in our industry.

I want to help you confidently do your thing so your business thrives. 

There’s nothing stopping you: you just need to have the tools to be seen and heard. I want all small businesses to create real connections with their customers. I do this by combining both brand strategy and creativity in a way that’s right for you.


“My Spotlight session unblocked some big hurdles I’d been struggling with. Fliss paved the way for me to finally work out how to structure and launch my services. Not only was it brilliant to brainstorm my desired audience within the session, Fliss put together an action plan and provided templates so I could finally crack the task afterwards. I definitely owe thanks to Fliss for helping me finally get my website live after months in the making.”

Bridie — Why You Create


“I needed some support in understanding how to better connect with my ideal clients. We took time to explore my customer’s challenges and then Fliss helped me to reflect these in terms of their needs.

I can now put everything we worked through into my content and wider marketing plan, and create content that resonates more closely with what my customers want.

The clarity of my messaging has improved, the quality of my content has gone up and I find it easier to focus on what I want to say wrapped around relevant topics.

Chris — Chris Mitchell Coaching


“After my session I felt so much clearer about where my offers sit and who I am targeting with each one. Fliss helped to get everything out of my head and organise it in a way that makes sense to my clients.

I made changes straight after the session. It helped me to get clarity on how to structure my website in a way that best shows my business services. Thank you Fliss for helping me to take a step back and get clear on the services I offer.”

Hannah — Hi Communications