Fractional brand support

Let’s turn up the volume on your brand so you’re ready for growth

Build a solid foundation, align your team, and shape how the world sees you with the support of a dedicated brand leader.

Be the brand everyone’s talking about

You’re putting time, energy, and budget into growing, so your brand should be pulling its weight. Great marketing starts with great branding. If things aren’t quite landing, it’s probably not your team or your tactics – it’s the brand underneath it all.

Get ready to make intentional moves that reinforce your identity and resonate with the right people.

Feel the focus

A solid brand strategy connects your vision to your voice, and your operations to your audience. Together, we can make sure you’re leading with strategy, aligning your team, and that every decision you and your team makes, supports the brand you're building.

Lead with strategy, not guesswork

Whether you’re scaling, launching a new product, rebranding, or entering a new market, fractional support helps you to navigate the transition and manage the project right through to launch and beyond.

Have a brand that looks, and feels, just right

No more scattered messaging or guessing at what your brand should sound like. Align your story, tone, and visuals with your customers across every channel so your brand finally feels like one cohesive thing.

Get your team behind your brand

Be supported by somebody who is involved in the process as it happens – and gets to know your team to bring everyone in the business together behind a common purpose and goal.

“We didn’t have enough of an identity to fully communicate who we were to our customers. We needed to support the growth of the business, not only in the UK but also globally.

The research we did around who our customer is, analysis of the competitive landscape, gap analysis (the list goes on) became the foundation for how we rebuilt the brand.

The work we did with Fliss is reaping rewards. We’re seeing consistency across all of our channels and it’s filtering into our products too. Not only are we using this to support our customers through their journey, but we’re also translating our values through our internal culture. We don’t just see our brand as a commercial aid, we see it as an opportunity to be a positive force in society.”

Emma — Marketing Director, Ickle Bubba

read Ickle Bubba's story

How I can support you as

Your Fractional Chief Brand Officer

Define coherent messaging and support your marketing team to embed it across all of your touchpoints

Work with your creative team to tighten up your visuals

Strengthen your brand to increase valuation or attract investment

Align multiple brands or establish a new brand identity

Understand your unique value proposition and how to communicate it to your audience

Create a smooth customer journey so that what your brand promises is reflected at every stage

Support you in repositioning to enter new markets or launch new products

Own your brand to allow you time to be a leader and focus on what you need to

Book a virtual brew to chat about your brand needs

Your in-house brand leader

We’ve all experienced being handed something to work with from somebody who isn’t fully embedded in the whys and wherefores of our business. The work can end up not quite being fit for purpose and often needs some in-depth unpicking from your in-house team.

Think of me as your part-time CBO. I’ll understand your plans and your business and create a brand strategy that builds your brand’s foundations, guides your team, and shapes how the world sees you – and make sure everybody in the business is behind it.

Creative and marketing team coaching

Being a qualified coach means I can mentor and support your creative and marketing teams. I work with creatives to understand how to balance creative and commercial thinking, and become confident brand custodians.

I can also use my experience of managing a creative team to work with managers to understand ways to improve team processes and efficiency. I'll also integrate into your wider team to make sure messaging, visuals, customer experience, and internal culture all align with your brand’s identity and long-term vision.

“Fliss helped us to understand what we stand for as a brand, why we operate in the way we do and what motivates us. She’s helped us focus on what we needed to do at each stage rather than getting hung up on building something big and perfect which could cause stumbling blocks.

This flexibility and pragmatism has allowed us to see consistent improvements and delivery throughout the process, which has matched our continual growth and evolution as a business.

Seeing the brand come to life has been incredible and will form the platform of our next stage of growth as we mature from a very small husband and wife team to a small and successful company.

On top of that, over the year of working with Fliss we've tripled sales and aim to triple again next year.

Graham — Owner, Celtic Routes

Meet Fliss

With a background both in-house and in agencies, and working with brands such as Nike and Mamas & Papas, I started Honest Folk to help small and growing businesses to understand and utilise their brands as effectively as possible to clarify, communicate and embody their value.

With years of experience in-house, agency-side and working with founders and freelancers at Honest Folk, I combine coaching and strategy to in-house teams be involved in the brand process so they don’t have to outsource.