Know, like and trust: why branding is the key
We all love to spend time with our friends because they reflect who we are. We choose them because they share the same values as us, are authentic and trustworthy.
Branding is the way to make friends. It's how we shape the way our audience sees us and how we get them to know, like and trust us. If you think about the businesses you truly love and buy from time and again, there's a common theme. They share the same values as you so you love what they do, remember them and trust them to give a great service every time you interact with them. These businesses also hire people who feel the same way about them because they will continue this cycle and share their passion.
Branding is the tool to build up your know, like and trust factor
It's the overarching basis that flows through everything your business does so here are a few things to focus on:
Become Known.
Be visible and recognisable
This seems obvious but having a presence that is active on different channels will remind your audience of you. The key here is to be consistent in your visuals and your messaging. If you look and sound the same again and again, you'll be recognised, which helps in building up trust.
“On average, 5 to 7 brand impressions are necessary before someone will remember your brand.”
If you're constantly changing your visuals and messaging, your audience won't recognise you.
Be memorable and authentic
You're in business to do your own thing, not to copy all of the other businesses that are in your industry. Don't be scared to be truthful about your business aims and beliefs. Clearly defining your brand positioning will develop your key messaging and enable you to stand out from the competition. It also brings clarity to your customers about what to expect from you.
Be Liked
Be clear on who your customer is
Understanding customers lives and how you impact them for the better, means you can focus in on exactly who you help and what your shared values are. You can target your specific audience and focus your time talking to them.
“64% of consumers cite shared values as the primary reason they have a relationship with a brand”
To find out more, read our blog on why your brand needs values.
Talk to your audience about relevant things
Knowing your target audience enables you to focus in on their pain points and create messaging and content that helps them. Believing in a brand's offering breeds loyalty and keeps your customers returning, time and again so showing you understand their needs is key.
Build up Trust
Be respected
Trusting a business starts with believing they know what they're on about and knowing that what you're buying is what you actually need. Appearing professional with a consistent brand voice and visual style and creating content that proves you know your stuff is the key to gaining respect.
Your customer knows what they're getting
Are you finding yourself winging it with every customer and not having any particular processes in place? Understanding your customer journey at every touchpoint means that everybody in your company knows what to do at what point, making your life so much easier.
Perhaps more importantly, defining your customer journey focuses on every single interaction your customer has with your business, so the service is the same at every point. They will trust that your service will be the same throughout and will know what they're getting when they purchase. If you deliver, they'll be delighted and become an advocate for your brand.
Focusing on each one of these tips will help to build up your know, like and trust factor within your business and boost your profile as a brand.
Why don’t you book a virtual brew if you want to chat about your approach?