What it’s like working with me

The process of working with a brand consultant is still a bit of a mystery for some businesses. I’ve seen so many cases of organisations having to go back to the beginning of the process because they only focused on the design, and it won’t support their business growth. Trust me, during my work within agencies and in-house, I’ve seen what a successful brand can do for a business.

When I started Honest Folk, I wanted to use the best of my brand, business and design experience to create a collaborative approach to branding. I want you to be confident you’re moving forward with a brand that’s truly reflective of your business.

Here’s how I do it.

Owning your brand

It’s easy enough to give your brand consultant a brief and then close the laptop. But my approach is slightly different. It’s important to me that you’re involved in building your brand. After all, it’s you that will be using it on a day to day basis. 

That’s why I take the time to understand your frustrations with your current brand. What’s working and what isn’t and how your brand is impacting your overall business strategy (the two are closely linked). I want to get to know who your audience is, what they’re looking for and how you provide the answers. 

From the beginning, I like to work collaboratively with you.  I want to be seen as an extension of your business as it means that you won’t have ideas forced on your brand that aren’t right for you or your business. You’re invested and when you’re invested, you’ll end up with a finished product that you truly love. 

Let me sweat the small stuff

The strategy is the first stage of the process. You’ll be working closely with me to nail down the personality of your brand, what you stand for and how you help your audience. 

This is the foundation of your brand. Once we’ve defined this, we’ll move onto the creation stage. 

I set Honest Folk up as a collaborative business. I work with other specialists to deliver end-to-end brand projects, so you don’t have to go to a big, fully integrated creative agency. Working closely with my network, I’ll manage your brand project. I know what it’s like to have to keep your eye on the ball when waiting on several people to put the puzzle pieces together. It can get pretty stressful when you’re trying to run your business at the same time. 

Whether it’s working with copywriters, designers or photographers, I’ll join up the dots, saving you time and money searching for the right businesses to deliver your brand. 

Working this way means I can be your sole contact throughout the project. No need to juggle multiple emails and contractors. It also means each element of your brand works to create the bigger picture.

It doesn’t have to end at the roll out

The fun thing about brands is they don’t stand still. Things are always evolving as your business grows and changes. You want to make sure your brand is still an accurate representation of you at all times.

Part of what I do is offering on-going consultancy to make sure you’re getting the best from your brand. Don’t worry. You won’t be left to fend for yourself if you’re not ready. Consistency is key and I’m always happy to help you create that consistency in your business. 

Whether that’s providing brand-led ideas for marketing content, promotions or designing new assets, brand work doesn’t stop at the rollout and I love to keep working with you to use your brand to its best.  

Brand is about business, not just aesthetics. One can’t be fully successful without the other. That’s why I take the time to understand what makes your business tick and your goals for the future. Once I understand that, together we can begin to create a brand that fully supports those goals. 


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What is the function of a brand?

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How to prepare for your rebrand