Why a yearly review is important for your brand
Your brand’s function is to help you to reach your business goals. These goals change every year so it’s really important to make sure your brand is working hard for you.
I’m a big believer in looking at what is and isn’t working before deciding on what to do next. That way you’re not wasting time doing things that aren’t working for you or your business.
At the end of every year, I do a brand review with my clients before they set their goals for the following year. When they’re deciding where to put their focus for the next 12 months they’re approaching it knowing exactly what they need to be working on to hit their goals.
Let’s take a look at why an annual brand review is so important.
Celebrate your successes this year
If you’re anything like me, you don’t give yourself enough credit for what you’ve aced this year. In business we often feel like we’re quickly moving from one thing to another, without taking any time to pause and reflect.
Reviewing your brand helps you to celebrate what you’ve done well this year before setting your goals and intentions for the next year. Getting confident in knowing what is working is so beneficial to drive you forward. It gives you an objective view of what you should keep doing next year.
For example, you might have put on a series of webinars that have driven leads to your business. If they’re working to attract potential customers, you’ll want to plan more in next year.
Stop wasting time on things that aren’t working
It’s time to stop doing the things that aren’t working for you. Let’s face it, we’re all far too busy to spend time doing things that aren’t actually bringing in the sales. Having an annual check-in is helpful to make sure you’re not just blindly moving forward. It gives you time every year to focus on your own business.
When it comes to marketing there are always new trends on the horizon. It can be tempting to get swept away by copying what everyone else is doing. An annual review helps you to understand if these new things are actually working for your business, or whether you need to go back to the good old stuff.
Focus on the things that will work for you
It’s not just about looking at the areas you can improve. It's about looking at the areas that can be improved that are going to help you to reach your goals. When you do a review before deciding on your focus for next year, you’ll be able to look at the areas that need improvement and work out which are going to help you achieve your goals, and which can be parked until later.
For example, you may feel like your visuals need some work but if your messaging also needs work too and your goal is to drive more of your ideal clients to you, your messaging needs to be done first as what you say is incredibly important for attracting potential customers.
Don’t waste time doing things that won’t help you hit your goals. Before even embarking on your goal-setting for 2023, consider reviewing your brand. There’s nothing better than knowing you’re starting the year exactly where you need to be.
Want a hand with your review? Get the replay of my brand review workshop and be focused in how you’re setting your goals for the year ahead.